Develop and present a comprehensive business plan for a new fashion brand, simulating the process of creating and launching a brand from concept to market. This project will involve defining the brand's vision, identifying the target audience, making manufacturing decisions, and formulating digital marketing strategies. Students will also address key elements like trademarking, pricing, and profit strategies to ensure the brand's success in a competitive market. The final presentation will simulate a "Shark Tank"-style pitch, showcasing the brand's potential and business strategies to a panel or class.
